THE BOOK SECRET SOCIETY is a Transmedia experience promoting the love of reading among kids 6 to 8 year-old.
In a white paper about Transmedia Play by USC Annenberg's Innovation Lab, we read:
Transmedia play can promote new approaches to reading.
In order to take part in a transmedia play experience, children must learn to read both written and multimedia texts broadly (acrossmultiple media) and deeply (digging into details of the narrative). This kind of reading has been described as “transmedia navigation” or “the ability to follow the flow of stories and information across multiple modalities” within the context of the new media literacies (Jenkins, Clinton, Purushotma, Robinson, & Weigel, 2006, p. 4).
Transmedia play can encourage learning through joint media engagement.
The complex narratives, rich worlds, and multiple points of entry characteristic of transmedia experiences can provide opportunities for families to experience transmedia together.
Transmedia play can support constructivist learning goals.
Transmedia play involves exploration, experimentation, and remix, all activities firmly aligned with a constructivist approach to learning
(e.g. Bruner, 1990; Piaget, 1985; Vygotsky, 1978) that emphasizes the active role of the learner in creating knowledge by working to make connections among information in a specific context.