FIVE CHALLENGES FACING THE SPORT INDUSTRY.
By François Paradis, CEO and Executive Producer, For Heroes Only.
At For Heroes Only we develop Mixed Reality Adventures to help brands connect with their fans and tackle industry specific business challenges. When it comes to the world of professional sport, some of the challenges that FHO could help tackle were summarized in an article by sportsmanagementdegrees.com:
Now more than ever, the sports industry is faced with an uphill battle of finding ways to entice millennials to actually attend games. The rise of technology has made it exponentially easier to view sporting events from the comfort of their own homes. Not to mention, professional sporting groups such as the NBA and NFL have also made it easier through mobile applications and their own TV stations (NFL Network, for example). It’s hard to say why millennials just don’t go out any more. Still, this age group will continue to challenge the sporting industry in years to come.
One other challenge the sports industry faces is keeping up with the pace of technological advancements. Many fans connect with their favorite teams through social media, which puts pressure on teams to constantly keep updating their Facebook timelines and Twitter feeds. Likewise, venues must also keep up with the pace. Not having wifi can be a major turn off for fans who want to stay connected throughout the game. Thus, if teams are not proactive with social media and do not have the capability of enticing fans with modern technology, fans will simply not follow them nor go to games in person.
If technology wasn’t difficult enough, the sports industry is faced with the challenge of finding gameday experiences that simply cannot be experienced at home. This includes pregame shows, halftime entertainment, and postgame celebrations. Not to mention, coming up with in-game experiences are just as important, whether it be the t-shirt gun, kiss cam, chants, or anything else they can come up with. Many business professionals and marketers might feel like everything has been done already. Also, teams might compete for the same entertainer. Finding the necessary funds for in-game experiences can be tough especially if no one shows up for the games.
Hyper Focus On Negative Stories
One challenge the sports industry will always face is the hyper focus on negative stories surrounding athletes. For some reason, news reporters (such as TMZ) have shifted towards being the first one to break the most recent scandal. People thirst for these negative headlines. For example, the Dallas Cowboys running back Ezekiel Elliot has recently been criticized for pulling down a woman’s shirt in public; this not only creates a negative image for the Cowboys, but also for the NFL. On a similar note, the NFL is being heavily criticized for its lack of research on head trauma, specifically from concussions. These negative stories will always be challenging for the sports world.
Predicting The Future
The world is constantly changing. Thus, the sports industry is faced with the challenge of trying to predict the next trend, the next big idea that will capture their audience. Coupling this challenge with that of technology, it’s clear that some sports teams and venues will always be at odds. For example, a venue might just catch up with the current times only to find out that something new has come into play. While the future is nearly impossible to predict, it might be worthwhile for the sports industry to study trends and attempt to predict what will be popular in the future.
For Heroes Only’s core team brings 20+ years of experience in direct marketing, entertainment and storytelling, new technologies, content management, strategic planning and execution. We have invested two years of research and development into our signature approaches and programs that are now being implemented by pro sports teams, retail chains and online platforms.
We are passionate about our work because it is work that matters for brands, children and parents.
François Paradis, CEO and Executive Producer.