Andrea has been leaving his unique mark on digital technology since 1998. His vision has inspired his teams as they’ve worked on significant projects for internationally celebrated brands like Cirque du Soleil, Adidas, Funcom, Tourism Montreal, the National Bank of Canada, Standard Life, and ICCA, to name but a few.

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He has brilliantly led more than 1,500 innovative projects around the world, 20 of which have earned prizes and nominations at Boomerang, the Digital Awards, the New York Film Festival, and the Cannes Film Festival. With his extensive experience and his passion for innovation and interactivity, Andrea has also succeeded in the video game industry, working on many projects for The Secret World, Warhammer 40K, Lego Games, Age of Conan and Pets vs. Monsters. He is also the creator of the very first persistent alternative reality game (PARG), The Black Watchmen. Now leading gamification consultancy Alice & Smith, Andrea uses “game design” techniques to meet the business needs of all his clients.

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